”You can’t appreciate a web site in the same way you appreciate a logo or a poster. When a logo works, it makes you think certain things. Makes you think about the company, their influence, their reach. It’s about branding. The IBM logo suggests a solidity, the rock that is Big Blue. At this point, after you’ve thought these things, you’re done. There is nothing else to do. Maybe you’ll consider their products in the future. When a web site works, on the other hand, you’re using it to do something.

Joshua Porter