Squandrous

I’m not convinced that print media is dead, but those that hold that opinion may chuckle at Nike’s new idea (via): making shoes out of shredded magazines.

The Print Pack contains three Nike styles: The Nike Flash Macro Premium (sail/birch), Nike Blazer Mid Premium (sail/khaki) and Nike Air Rift Premium (sail/sport red). But don’t sweat those details, because according to Nike, unless you live in Europe, China, or “select emerging markets,” you don’t have a chance in hell of getting your hands on them.

Credit where credit is due: the design of these sneaks is pretty great. The bits of print look like vintage filmstrips running up and down the shoes’ clean lines. And who knows, maybe there are whole narratives to be discovered in the cut-up fragments adorning your feet.

I’ve got a whole lot of old New Yorker magazines sitting at my parents’ place that I’d be more than happy to trade for a new pair of kicks.

(via utnereader)