ICE08: Day One

I’m at a conference about interactive content, and I spent a good chunk of yesterday’s post talking about chocolate and gushing about UK Trade & Investment Canada. Guess what? I’m going to do it again.

Yesterday afternoon, the organization sponsored a quick “Beer with the Brits” that featured free British beer, fish & chips, and bangers & mash. Stereotypical, yes. You can’t argue, however, that UK Trade & Investment Canada did a fantastic job in playing up those stereotypes in order to increase the ‘British’ consciousness at the conference.