Bubble-gum pop.

“Double your pleasure, double your fun.”

Some of us may know that as the words from the old Doublemint ads from a few years ago. Others might know it as a lyric from Chris Brown’s hit single Forever.

Coincidence? Nope.

Turns out Wrigley commissioned Chris Brown and producer Polow da Don to create a new take on the famous gum jingle to be released as part of a new marketing campaign to be launched this week. Brown just took it one step further and added his own lyrics to make the song a viable pop single.