Help Share the Magic of Bedtime Stories

You know what I love? When a company’s marketing campaign involves more than just selling me a product, but doing good for the world at the same time.

I have no desire to go watch Disney’s Bedtime Stories (even if it is directed by Adam Shankman, who’s such a pleasant and fun individual) coming out on Christmas, but as part of the campaign, Disney Publishing Worldwide will donate up to 250,000 brand new books to First Book to go to children in need.

All you have to do to help is leave a comment at this blog post telling First Book about your favorite bedtime story.

Sometimes, it’s that easy to make a difference in someone’s life.