”We need blogs that cover events in areas outside the hipster core, whether they’re in the near-burbs like Etobicoke, North York and Scarborough, or out in the 905 area code. Blogs for people who work in offices, drop their kids off at hockey practice and have Costco memberships. Blogs for people who don’t look as if they were descended from the Family Compact. Blogs for people who both buy fair trade coffee and Harry Rosen shirts.

Joey deVilla on the narrow reach of popular Toronto blogs